Harrow College

With Matt Lucas and Adam Ant amongst its alumni, Harrow Art School had an excellent reputation as a stand alone college and the department was seen as a Centre of Excellence.

The College is located in a highly competitive catchment area, with many institutions vying for the target audience of 16 to 18 years looking to continue their further education.
We proposed that the College market this centre of excellence as a separate entity and developed a funky new identity and bespoke prospectus specifically designed with art students in mind; the pocket-sized prospectus used bold colour ways and enhanced
print techniques – clear foil blocking and embossing, as well as powerful photography to reflect the department’s strong heritage.

Results
The strategy has not only had a very positive effect on recruitment, the Art and Design department has been totally galvanised and the College as a whole has managed to raise its profile significantly.