Lakes College

Lakes College is a modern traditional Further Education College based between Workington and Whitehaven on the Cumbrian coast. The College offers mainly vocational courses, a mix of diplomas and apprenticeship courses and a small amount of HE courses. They have to compete aggressively against local schools, which are increasingly desperate to hold onto students in an area of falling demographics.

After a successful pitch in August 2009, Face were tasked with producing a new school leavers prospectus. During the development of this project, it became clear that their then current identity was inappropriate for their needs.

From a totally pro-active position we produced a series of alternative identities, these took elements of the existing logo, but placed more emphasis on Lakes College and simplified the peripheral design. Combining these elements created a much cleaner looking mark, which worked more harmoniously with marketing collateral.
We presented to a surprised marketing team and they in turn chose one to present to the Principal. The new logo gained universal approval, and we set about producing guidelines, which covered all aspects of the brand development. This included establishing a distinctive tone of voice, to a photographic house style, and specific college fonts.

Once signage and the website had been developed the transformation was complete, three years on the design still stands up and has been instrumental in the College’s change of fortunes.