University of Glamorgan — postgraduate campaign

Based in Pontypridd, The University of Glamorgan has a thriving postgraduate community of over 3,000 students across a wide range of disciplines and levels, from part-time professional qualifications to full-time research degrees.

The University has an established reputation in the UK and internationally for high quality learning and research opportunities. It wanted to build on this reputation with the design of its 2010 prospectus to reflect a professional image of Glamorgan and appeal to a mixture of potential postgraduate students.

To support the prospectus, an advertising campaign was required to raise the profile of the university and increase attendance at open events.

We developed ‘Hello Future’ — an umbrella campaign and a strong colour theme of yellow and black. We created a highly visible campaign that promoted the breadth of postgraduate provision available.
Always a copy heavy publication, we managed to evoke space by the clever use of typography, and a strong hierarchy of type to aid navigation.

The prospectus also had to communicate the range of courses and research expertise at Glamorgan, guide people to its website for further information and maximise bookings on to a series of open evenings.

The prospectus was considered a stand out publication that kick-started a new approach to post-graduate recruitment. The campaign was considered very successful, open day attendances increased. More importantly it gave the university a flexible platform to further develop the campaign for the following year.