Education Leeds

We need to get our children eating properly.

Working closely with Education Leeds, we developed an interactive school meals document and supporting brochures aimed at getting the school children of Leeds to eat healthy food whilst in the care of the LEA.

Education Leeds is a not-for-profit company owned by Leeds City Council, it is a progressive organisation and is responsible for providing educational support services for all children and young people of a statutory school age within the city.

This project is a groundbreaking scheme of national importance aimed at encouraging schoolchildren to eat healthy school meals and packed-lunches. It includes specially commissioned research by Leeds Metropolitan University and various other national resources which have been used to flavour the document. 

The key to the success of the campaign was to develop tools, which schools could adopt for their own usage. This needed to be included within a document framework. The obvious route was to develop a totally interactive document available on CD, which could also work as a web-based application.

The project consisted of two separate documents of which the packed-lunch element was the first to be produced. Timeframes were tight as we only had three weeks to deliver the first part of the assignment, prior to a launch event. The remainder of the project was finished after the conclusion of the specially commissioned research.

Suggested feedback confirms the total success of the project and the design we developed effectively conveyed the gravitas and importance of the information It also gave the end-user interactive tools which could be easily implemented.

See also Education Leeds Annual Report