Havering College — Business Services

We need to engage with the local business community to promote our training provision.

Face was tasked with providing a viable, cost-effective solution to enable the college to communicate more effectively with local businesses.

Havering College is a large provider of further and higher education in the North East of London. As with all colleges, the government is encouraging them to provide cohesive training solutions for the commercial sector and provide better employer engagement.

Our solution was to develop a brochure that promoted specific case studies, investing in high quality photography with careful art direction to maximise the impact.  The literature strongly emphasised the college’s key provision areas and different training solutions on offer, whilst highlighting real tangible benefits to local businesses.

The front cover offered a London-centric view with a clever use of a photomontage to portray the vocational aspect and breadth of training, which the college supported.

The concept we developed was then used as a focal point for all other collateral which is to be developed over the course of the campaign, this will include a sub-branded area of the main college website, an emailer campaign, bus backs and press ads as well as branded collateral to support the training provision.

The campaign is still in its infancy, but the creative work has been well received internally, with senior directors suggesting that it offers a realistic and creative route to market.

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