University of Gloucestershire

We need a new undergraduate prospectus, which builds on the success of its predecessor.

After developing a successful prospectus the previous year, Face was tasked with designing a new one, which retained many of the elements considered successful, but evolved the design.

The University of Gloucestershire is a medium sized university with four distinct and diverse campuses in Cheltenham and Gloucester, the university is keen to promote it’s green credentials and as such the prospectus is seen as a key instrument in getting this message across to potential students.

After the success of the 2009 prospectus, the university undertook market research to help determine how the prospectus could be developed in the future. This research formed the basis of a brainstorming session, which Face attended, and resulted in the development of new concepts, which were taken forward into production.

A brighter paper stock was used for the front cover, which still managed to evoke a contemporary, sophisticated and modern design. The texture and tactile nature of the front cover paper stock was retained, as this helped with its ‘pickup-ability’.

We decided that there should be more images of the campuses and facilities in general, although full-page images were used where possible.

The range of sustainable facts was extended, but made shorter and snappier. These were used to inform rather than shout, as feedback has shown that this is important to the reader and may sway a prospective student if making a choice between two universities.

The course pages had a clear hierarchy of text, with key information displayed easily for the reader. Student quotes were used extensively to support the courses. Additionally, large student profiles with full-page photography were interspersed throughout the course pages to help break-up the text heavy pages.

To date, external evaluation has been very positive.

See also University of Gloucestershire Branding, City University, Education Leeds Annual Report, Harrow Sixth Form, Art and Design at Harrow, Havering College, Print